The societal impact team in Shell in the Netherlands is part of a global corporate relations department. The Shell group defined its new Powering Progress strategy in February 2021. This global strategy is to accelerate the transition to net-zero emissions, purposefully and profitably. For many years they have followed guiding principles and standards that seek to protect the environment. Now they are stepping up their environmental ambitions and shaping them to contribute to the UN Sustainable Development Goals. Continued focus will be on their three priority goals; Affordable and Clean Energy; Decent work and Economic Growth and Climate Action. We would like to better incorporate the SDG’s to their Societal Impact Strategy in NL and achieve a better implementation of the SDG’s s in our external communication / messaging in order to tell their story in a more impactful way.